MAYAHUELA PULQUE
Mayahuela is a pulque beverage brand, a traditional Mexican alcoholic drink derived from the maguey plant. The process is made by fermenting the plant’s juice to a fresh and thick consistency. Pulque has become a symbol of subculture among young people in Mexico city, ages 18 to 33 years old, as a way to connect with the indigenous past into their identity.
Mayahuel is known for being the Goddess of fertility, usually represented by the maguey plant. According to Aztec culture, she is the mother of 400 rabbit drunkenness Gods. Therefore, my strategy was to fix their names to every different flavor in the line.