For the Latinx Resource Center logo, there were a few symbols to work with provided in the brief I chose to convey the hummingbird and a flowering cactus following with the principle of resilience. The latter is conveyed more conceptually by the color indigo blue, which is a very iconic color developed by the Mayans that can resist high temperatures. And up until this date it has maintained its vibrancy without fading consequently it’s a symbol of resilience.
The style and execution of the logo were inspired by traditional clothing patterns that are usually geometric and a recognizable feature shared within many South American countries. This embroidery clothing hints at a rhombus shape in their designs so I took inspiration from this shape to build the logo within it in a simplified and geometric style similar to the designs. I chose a tall and skinny typeface to visually simplify the long names and match the style of the logo marks. Similarly, for Comunidad, I chose to highlight the armadillo to represent the sub-program with another animal mascot to create consistency and distinguishable identity. Additionally, I created a pattern with the same typeface used on both logos with the ‘x’ and ‘<<’ glyphs to hone in the geometry and textile references.
Lastly, for the color palette, I went with earth tones for Comunidad as discussed but strategically chose to share the same color palette but lean towards more orange and yellow than blue and vice versa for LRC to establish the brand identity for both. More specifically, I chose orange to represent earth and clay, yellow for its liveliness in flowers and vegetation, blue for the Mayan blue pigment, and finally grey as a reference to pyramids and carvings.
The style and execution of the logo were inspired by traditional clothing patterns that are usually geometric and a recognizable feature shared within many South American countries. This embroidery clothing hints at a rhombus shape in their designs so I took inspiration from this shape to build the logo within it in a simplified and geometric style similar to the designs. I chose a tall and skinny typeface to visually simplify the long names and match the style of the logo marks. Similarly, for Comunidad, I chose to highlight the armadillo to represent the sub-program with another animal mascot to create consistency and distinguishable identity. Additionally, I created a pattern with the same typeface used on both logos with the ‘x’ and ‘<<’ glyphs to hone in the geometry and textile references.
Lastly, for the color palette, I went with earth tones for Comunidad as discussed but strategically chose to share the same color palette but lean towards more orange and yellow than blue and vice versa for LRC to establish the brand identity for both. More specifically, I chose orange to represent earth and clay, yellow for its liveliness in flowers and vegetation, blue for the Mayan blue pigment, and finally grey as a reference to pyramids and carvings.
The style and execution of the logo were inspired by traditional clothing patterns that are usually geometric and a recognizable feature shared within many South American countries. This embroidery clothing hints at a rhombus shape in their designs so I took inspiration from this shape to build the logo within it in a simplified and geometric style similar to the designs. I chose a tall and skinny typeface to visually simplify the long names and match the style of the logo marks. Similarly, for Comunidad, I chose to highlight the armadillo to represent the sub-program with another animal mascot to create consistency and distinguishable identity. Additionally, I created a pattern with the same typeface used on both logos with the ‘x’ and ‘<<’ glyphs to hone in the geometry and textile references.
Lastly, for the color palette, I went with earth tones for Comunidad as discussed but strategically chose to share the same color palette but lean towards more orange and yellow than blue and vice versa for LRC to establish the brand identity for both. More specifically, I chose orange to represent earth and clay, yellow for its liveliness in flowers and vegetation, blue for the Mayan blue pigment, and finally grey as a reference to pyramids and carvings.
Lastly, for the color palette, I went with earth tones for Comunidad as discussed but strategically chose to share the same color palette but lean towards more orange and yellow than blue and vice versa for LRC to establish the brand identity for both. More specifically, I chose orange to represent earth and clay, yellow for its liveliness in flowers and vegetation, blue for the Mayan blue pigment, and finally grey as a reference to pyramids and carvings.
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