Mayahuela is a pulque beverage brand, a traditional Mexican alcoholic drink derived from the maguey plant. The process is made by fermenting the plant’s juice to a fresh and thick consistency. Pulque has become a symbol of subculture among young people in Mexico City, ages 18 to 33 years old, as a way to connect with the indigenous past into their identity.
In Aztec folklore, Mayahuel is known for being the Goddess of fertility, usually represented by the maguey plant. She is the mother of 400 rabbit drunkenness Gods. with this in mind, my strategy was to fix their names to every different flavor in the line to convey their role as pulque Gods.
I solved it by incorporating Aztec design motifs in a juvenile and fresh spirit. I kept the essence of carved stone texture in the can. I created a rabbit drawing that is consistent across flavors, with a name that changes to fit the flavor, and bright colors to easily differentiate between them. The cans are illustrated with a handmade touch and limitations of the carved stone technique. The Noyh typeface offers a geometric structure with smooth corners, giving it great legibility and making it clean and friendly.
In Aztec folklore, Mayahuel is known for being the Goddess of fertility, usually represented by the maguey plant. She is the mother of 400 rabbit drunkenness Gods. with this in mind, my strategy was to fix their names to every different flavor in the line to convey their role as pulque Gods.
I solved it by incorporating Aztec design motifs in a juvenile and fresh spirit. I kept the essence of carved stone texture in the can. I created a rabbit drawing that is consistent across flavors, with a name that changes to fit the flavor, and bright colors to easily differentiate between them. The cans are illustrated with a handmade touch and limitations of the carved stone technique. The Noyh typeface offers a geometric structure with smooth corners, giving it great legibility and making it clean and friendly.
In Aztec folklore, Mayahuel is known for being the Goddess of fertility, usually represented by the maguey plant. She is the mother of 400 rabbit drunkenness Gods. with this in mind, my strategy was to fix their names to every different flavor in the line to convey their role as pulque Gods.
I solved it by incorporating Aztec design motifs in a juvenile and fresh spirit. I kept the essence of carved stone texture in the can. I created a rabbit drawing that is consistent across flavors, with a name that changes to fit the flavor, and bright colors to easily differentiate between them. The cans are illustrated with a handmade touch and limitations of the carved stone technique. The Noyh typeface offers a geometric structure with smooth corners, giving it great legibility and making it clean and friendly.
I solved it by incorporating Aztec design motifs in a juvenile and fresh spirit. I kept the essence of carved stone texture in the can. I created a rabbit drawing that is consistent across flavors, with a name that changes to fit the flavor, and bright colors to easily differentiate between them. The cans are illustrated with a handmade touch and limitations of the carved stone technique. The Noyh typeface offers a geometric structure with smooth corners, giving it great legibility and making it clean and friendly.
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