Till the app’s goal is to reduce food waste and support local businesses economically. Their approach is to partner with local businesses to sell their leftover dishes for a discounted price within the last closing hour. Hence the till reference in the chosen name. Additionally, their initial target audience is college students in search of a good dining experience within a limited budget but this can expand to anyone in search of saving expenses. With this in mind, I focused on the younger demographic by creating a recognizable logo that hints at Till’s sustainability message without being too literal and or including food elements to represent them.
With this in mind, my solution was to customize the typography to a unique and unexpected lowercase ‘t’ due to the friendliness and approachable look. Additionally, I took existing elements from the original two circles and reintroduced the round quality for the structure of the letterforms. Similarly, these half and one-fourth circles are reused for patterns that allude to the passing of time and portions of food. I decided to keep their main brand green color but expand it to more tints to create contrast on many device screens. The typography for the body copy chosen fits the logo construction with cut-out-like elements and style yet more subtle and legible for small screens.
I chose to alternate to the light and clean version of the brand identity color palette to help food and restaurants be the main focus and avoid any clashing colors. During the initial meeting, the client mentioned the use of food icons for different categories in a colorful style to appear more appetizing. Therefore, my solution was to incorporate description tags to help users filter their cravings. Consequently, I decided to highlight the two seemingly options for ordering anytime or at a set time from the restaurant, like the restaurants, and pin them at the top when available, and set a style and layout for the restaurant’s menu screen.
With this in mind, my solution was to customize the typography to a unique and unexpected lowercase ‘t’ due to the friendliness and approachable look. Additionally, I took existing elements from the original two circles and reintroduced the round quality for the structure of the letterforms. Similarly, these half and one-fourth circles are reused for patterns that allude to the passing of time and portions of food. I decided to keep their main brand green color but expand it to more tints to create contrast on many device screens. The typography for the body copy chosen fits the logo construction with cut-out-like elements and style yet more subtle and legible for small screens.
I chose to alternate to the light and clean version of the brand identity color palette to help food and restaurants be the main focus and avoid any clashing colors. During the initial meeting, the client mentioned the use of food icons for different categories in a colorful style to appear more appetizing. Therefore, my solution was to incorporate description tags to help users filter their cravings. Consequently, I decided to highlight the two seemingly options for ordering anytime or at a set time from the restaurant, like the restaurants, and pin them at the top when available, and set a style and layout for the restaurant’s menu screen.
With this in mind, my solution was to customize the typography to a unique and unexpected lowercase ‘t’ due to the friendliness and approachable look. Additionally, I took existing elements from the original two circles and reintroduced the round quality for the structure of the letterforms. Similarly, these half and one-fourth circles are reused for patterns that allude to the passing of time and portions of food. I decided to keep their main brand green color but expand it to more tints to create contrast on many device screens. The typography for the body copy chosen fits the logo construction with cut-out-like elements and style yet more subtle and legible for small screens.
I chose to alternate to the light and clean version of the brand identity color palette to help food and restaurants be the main focus and avoid any clashing colors. During the initial meeting, the client mentioned the use of food icons for different categories in a colorful style to appear more appetizing. Therefore, my solution was to incorporate description tags to help users filter their cravings. Consequently, I decided to highlight the two seemingly options for ordering anytime or at a set time from the restaurant, like the restaurants, and pin them at the top when available, and set a style and layout for the restaurant’s menu screen.
I chose to alternate to the light and clean version of the brand identity color palette to help food and restaurants be the main focus and avoid any clashing colors. During the initial meeting, the client mentioned the use of food icons for different categories in a colorful style to appear more appetizing. Therefore, my solution was to incorporate description tags to help users filter their cravings. Consequently, I decided to highlight the two seemingly options for ordering anytime or at a set time from the restaurant, like the restaurants, and pin them at the top when available, and set a style and layout for the restaurant’s menu screen.
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