Your Team

CLIENT
Your Team Org
PROJECT YEAR
2020
PROJECT TYPE
Branding

I'm on Your Team

For the purpose of modifying the counterproductive behavior, I went with an uplifting approach to discuss the problem. My goal was to depict women without traditionally feminine traits such as a dress but rather hint this femininity with colors that communicate to women directly but could also expand to anyone that wants to join the conversation.

Challenge

 A difficulty found in this project was in the beginning stages to depict the desired message and guarantee its readability on a small scale. As a result, the decision to design an icon was preliminary made to be bold and simple enough to successfully meet the goal. Another limitation was the color palette of two colors with tints of only one color and white to create a contrasting and engaging composition.


Solution

In terms of the design brief assignment, this option was the most successful in application and message due to its simplicity and scale flexibility. The finished solution is simple enough to get the general public’s attention due to the vibrant colors that can shine by the modern shapes and its universal context attached to them. And allows this to become a universal icon across cultural contexts that can be aided by translating the slogan to the different languages the designed icon is going to live in. 

No items found.

Challenge

 A difficulty found in this project was in the beginning stages to depict the desired message and guarantee its readability on a small scale. As a result, the decision to design an icon was preliminary made to be bold and simple enough to successfully meet the goal. Another limitation was the color palette of two colors with tints of only one color and white to create a contrasting and engaging composition.


No items found.

Solution

In terms of the design brief assignment, this option was the most successful in application and message due to its simplicity and scale flexibility. The finished solution is simple enough to get the general public’s attention due to the vibrant colors that can shine by the modern shapes and its universal context attached to them. And allows this to become a universal icon across cultural contexts that can be aided by translating the slogan to the different languages the designed icon is going to live in. 

Challenge

 A difficulty found in this project was in the beginning stages to depict the desired message and guarantee its readability on a small scale. As a result, the decision to design an icon was preliminary made to be bold and simple enough to successfully meet the goal. Another limitation was the color palette of two colors with tints of only one color and white to create a contrasting and engaging composition.


No items found.

Solution

In terms of the design brief assignment, this option was the most successful in application and message due to its simplicity and scale flexibility. The finished solution is simple enough to get the general public’s attention due to the vibrant colors that can shine by the modern shapes and its universal context attached to them. And allows this to become a universal icon across cultural contexts that can be aided by translating the slogan to the different languages the designed icon is going to live in. 

No items found.

Solution

In terms of the design brief assignment, this option was the most successful in application and message due to its simplicity and scale flexibility. The finished solution is simple enough to get the general public’s attention due to the vibrant colors that can shine by the modern shapes and its universal context attached to them. And allows this to become a universal icon across cultural contexts that can be aided by translating the slogan to the different languages the designed icon is going to live in. 

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